Privacy Policy

This Privacy Policy describes how Educraft collects, processes, uses and discloses the data and personal information provided by you when using this website. By accessing the website, for whatever purpose, you agree to fully accept the Privacy Policy. If you do not agree with our Privacy Policy, do not use the website.

This Privacy Policy applies only to information we collect online. It does not apply to information collected offline.

We may ask you to provide additional consent if we need to use your personal information for purposes not covered by this Privacy Policy. You are not obliged to provide such consent but if you decide not to then your participation in certain activities may be restricted. If you provide additional consent, the terms of that consent shall prevail in the event of any conflict with the terms of this Privacy Policy.

Please note, however, that we may process your personal information without consent subject to legitimate reason to do so.

What This Policy Covers

We are committed to adopting the highest standards when it comes to how we collect, use and protect your personal information, and have accordingly developed this Privacy Policy (the “Policy” ), which:

• Sets out the types of personal information we collect;
• Explains how and why we collect and use your personal information;
• Explains when and why we may share personal information within Educraft and with other organisations;
• Explains how we protect the personal information we collect; and
• Explains the rights and choices you have in relation to your personal information.

Personal Information We Collect

We may collect:

• Your personal details, including your postal and billing addresses, email address(es), phone number(s), date of birth, gender, and passport or ID number
• Your account login details, such as your username and the password (encrypted) that you have chosen; and
• Your interests, preferences, income, and other profiling information.

When you contact us or we contact you or you take part in promotions, competitions, surveys or questionnaires about our services, we may collect:

• Personal information you provide about yourself;
• Details of emails and other digital communications we send to you including information about the emails you open and links in them that you click on; and
• Your feedback and contributions to surveys and questionnaires.

Other sources of personal information

We may also use personal information from other sources, such as specialist companies that supply information, online media channels, our partners and public registers. We may collect the following types of personal information about you from other sources: contact details, interests, preferences, or other types of publicly available information. This other personal information helps us to:

• Review and improve the accuracy of the data we hold
• Improve and measure the effectiveness of our marketing communications

We may be required by law to collect personal information about you or as a consequence of any contractual relationship we have with you. If you choose not to provide your personal information to be used in accordance with this Policy, you will still be able to visit our website but you may not be able to access certain options, products or services, and in some cases we may not be able to fulfill a service you request.

Why and How We Use Your Personal Information

Personalise Your Experience

We may use your personal information to personalise the marketing messages we send to you and to make them more relevant and interesting, as this is in our legitimate business interests. Where necessary, we will obtain your consent first.

We may use your personal information in the following ways:

• Using your online browsing behaviour to better understand you and provide personalised offers and services
• Providing relevant marketing communications (including by email, post, telephone, SMS, or online advertising) related to our products, services, and those of our partners
• Displaying online advertisements on our website and third-party platforms
• Measuring the effectiveness of our marketing communications
• Understanding your interests to deliver more relevant services and communications

Contact and Interact with You

We may use your personal information when communicating with you in order to:

• Contact you regarding our services via phone, email, post, or social media
• Manage promotions and competitions you participate in
• Invite you to surveys, questionnaires, and research activities

It is in our legitimate business interests to provide appropriate responses and keep you informed about our services.

Manage and Improve Our Operations

We analyse information about how you use our services to:

• Manage and improve our website
• Develop and enhance our products, services, and systems
• Improve communication and customer experience
• Detect and prevent fraud or other criminal activity

This processing is carried out based on our legitimate business interests to continuously improve our services.

Sharing Personal Information

We may share personal information with other organisations in the following circumstances:

• If required by applicable law or requested by a public authority
• To establish, exercise, or defend our legal rights, including sharing information for the prevention of fraud and reduction of credit risk
• To organisations involved in a business transfer, such as a sale or transfer of assets, rights, or obligations. If such a transfer occurs, the receiving organisation may use your personal information in the same way as us
• To any successors in title to our business
• To any party to whom we transfer or may transfer our rights and duties under our agreement with you

Transfer of Your Personal Information

Your personal information may be transferred to, stored, and processed in a country that is different from your country of residence or our country of incorporation.

In all cases, we implement appropriate safeguards in accordance with applicable legal requirements to ensure that your personal data is adequately protected.

When your personal information is transferred to another jurisdiction, it may be subject to the laws of that country. This means it could be disclosed to courts, law enforcement agencies, or governmental authorities if required by law.

However, we will only disclose your personal information where such disclosure is strictly required under applicable legal obligations.

How We Protect Personal Information

We maintain physical, technical, and organisational safeguards to protect your personal information from unauthorised access, use, alteration, or destruction.

These measures are designed to ensure that your data remains secure and is handled in accordance with applicable legal requirements.

However, please note that no internet-based system can be completely secure. While we take all reasonable precautions, we cannot guarantee absolute security and are not responsible for any unauthorised or unintended access that is beyond our control.

Social Media

We operate channels, pages, and accounts on social media platforms to inform, assist, and engage with you. We may monitor and record comments and posts made on these channels in order to improve our services.

Educraft is not responsible for any information posted on these platforms other than content we have published ourselves. We do not endorse the social media platforms or any third-party content shared on them.

Our website may include Social Media Features such as LinkedIn integrations, Facebook “Like” buttons, share buttons, or other interactive widgets. These features may collect your IP address, track the pages you visit on our website, and may use cookies to function properly.

These features may be hosted by third-party providers or directly on our website. Your interactions with these features are governed by the privacy policies of the respective third-party providers.

Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy.

This includes:

• Providing services and keeping you informed with relevant communications
• Personalising products, services, and user experience
• Complying with legal and regulatory record retention requirements

When determining how long to retain your personal information after our relationship with you has ended, we consider our legal obligations and the expectations of regulatory authorities.

Marketing Communications

All marketing communications we send will include an option for you to withdraw your consent at any time. If you no longer wish to receive promotional materials, you can opt out or update your account preferences to be removed from our marketing lists.

Please note that even if you unsubscribe from marketing communications, you may still receive essential operational messages related to your account, services, or products you have purchased, as well as responses to any enquiries you have made.

We may also retain your contact details on a suppression list to ensure that you do not receive marketing communications in the future.

Cookies and Similar Technologies

We use cookies and similar technologies, such as tags and pixels (“Cookies”), to personalise and improve your experience on our website and to provide relevant online advertising.

Cookies are small data files that are stored on your desktop, laptop, or mobile device and help websites function effectively.

Cookies enable us to provide essential features and improve your overall browsing experience.

We use cookies to:

• Improve the way our website works and enhance usability
• Personalise your experience and enable useful website features
• Understand how our website is being used
• Identify and resolve errors during your browsing experience

Most of the data collected through cookies is aggregated and anonymous, helping us analyse performance and improve our services.

Deliver Relevant Online Advertising

We use cookies to help deliver online advertising that is most relevant to you, both on our website and on third-party websites.

These cookies may be placed by trusted third-party partners with our permission and may collect information about your online behaviour, such as your IP address and the website you visited before arriving on our site.

As a result, you may see our advertisements on other websites, and you may also see advertisements from other organisations while browsing our website.

Measuring Marketing Effectiveness

Cookies help us understand whether you have seen a specific advertisement and how long it has been since you viewed it. This allows us to measure the effectiveness of our advertising campaigns and control how often ads are shown.

We also use cookies to track the performance of our marketing communications, such as identifying whether a marketing email has been opened.

Your Choices When It Comes to Cookies

You can manage your cookie preferences through your browser settings. This includes the ability to accept or reject new cookies and to delete existing cookies stored on your device.

You may also configure your browser to notify you whenever a new cookie is placed on your computer or mobile device.

Please note that if you choose to disable some or all cookies, certain features of our website may not function properly. For example, you may not be able to access services that require you to log in.

Once you have provided consent for cookies, they will be stored on your device. If you wish to withdraw your consent at any time, you can do so by deleting cookies through your browser settings.

AGGREGATE DATA, DATA ANALYTICS AND SOCIAL MEDIA FUNCTIONALITY

We may aggregate personal information and remove any identifying elements in order to analyse patterns and improve our marketing and promotional efforts, to analyse website use, to improve our content and product offerings, and to customise our website’s content, layout, products and services, and we may appoint third parties to do this on our behalf, as set out above.

We gather certain usage information like the number and frequency of visitors to our website. This information may include which webpage you just came from, which webpage you next go to, what browser you are using, your device and your IP address. We only use such data in the aggregate. This collective data helps us to determine how much you use parts of our website, and do research on our users’ demographics, interests, and behaviour to better understand and serve you.

If you use buttons on our website linked to social media or similar sites (for example “Like” and/or “Share” buttons), content from our website may be sent back to that other website or service and, depending on your privacy settings, may be privately or publicly visible (for example to friends, followers, or generally to anyone who has access to your profile page).

YOUR RIGHTS

You have the right to see or access the personal information we hold about you. To receive a copy, please write to info@educraft.ae.

In addition, you have certain rights regarding your personal information, subject to UAE law. These include the following rights to:

• Rectify the information we hold about you;
• Erase your personal information;
• Restrict our use of your personal information;
• Object to our use of your personal information;
• Withdraw any consents you have provided for our use of your personal information;
• Receive your personal information in a usable electronic format and transmit it to a third party (right to data portability);
• Lodge a complaint with the data protection authority.

If you would like to discuss or exercise such rights, please contact us at info@educraft.ae.

If you are concerned that any of the information we hold about you is incorrect, or out of date, please write to the address above to report your concerns and we will take appropriate steps to amend our records.

Please note that we will likely require additional information from you in order to honour your requests.

LINKS

Our website may contain links to other websites operated by other organisations that have their own privacy policies.

Please make sure you read the terms and conditions and privacy policy carefully before providing any personal information on a website, as we do not accept any responsibility or liability for websites of other organisations.

NOTIFICATION OF CHANGES TO THIS PRIVACY POLICY

We update this Privacy Policy when needed and place updates on our website.

If we are going to use your personal information in a manner different from that stated at the time of collection, we will notify you.

All changes will become effective when posted unless indicated otherwise. Please review this Privacy Policy periodically for changes.